ISO 20252:2012 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003. It was subsequently updated in 2012.

Developed by an ISO Technical Committee in liaison with professional bodies EFAMRO, ESOMAR and WAPOR, the standard sets out requirements in a Quality Management System for organizations conducting market, opinion and social research. The standard is divided into five sections which collectively cover the end-to-end process of a research project. These sections are:

  • Research process management systems
  • Managing the executive elements of research
  • Data collection
  • Data management and processing
  • Reporting on research projects

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